In 2019, an NPR story put a spotlight on “a band from Mongolia that blends the screaming guitars of heavy metal and traditional Mongolian guttural singing,” accurately highlighting the cultural importance and unique musical identity of The HU. Founded in 2016 in Ulaanbaatar, Mongolia, The HU—comprised of producer Dashka along with members Gala, Jaya, Temka, and Enkush—are a modern rock group rooted in the tradition of their homeland. The band’s name translates to the Mongolian root word for “human being,” and their unique approach blends instruments like the Morin Khuur (horsehead fiddle), Tovshuur (Mongolian guitar), Tumur Khuur (jaw harp) and throat singing with contemporary sounds, creating a unique sonic profile that they call “Hunnu Rock.” To date, The HU have accumulated over 329 million combined streams and 290 million video views. They have announced a deluxe version of RUMBLE OF THUNDER to be released in spring/summer of 2023 via Better Noise Music, with guest appearances from some of rock’s top musicians. A Liveurope concert: the first pan-European initiative supporting concert venues in their efforts to promote emerging European artists. Liveurope is co-funded by the Creative Europe programme of the European Union.